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ESPN Star Sports after 2010 World Cup TV rights
FIFA & UEFA - 20 June, 2008
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Cable television network ESPN Star Sports is believed to have emerged as the highest bidder for the broadcasting rights for the 2010 FIFA World Cup in the Indian subcontinent.
ESPN compeated with Ten Sports after Indian pay-television broadcaster Neo Sports withdrew from the process last week, when the third round exceeded the USD 35 million mark.
ESPN bid is believed to by over USD 40 million, a figure that marks a significant increase on the USD 9 million FIFA received for the 2006 World Cup and the USD 3 million paid in 2002.
ESPN compeated with Ten Sports after Indian pay-television broadcaster Neo Sports withdrew from the process last week, when the third round exceeded the USD 35 million mark.
ESPN bid is believed to by over USD 40 million, a figure that marks a significant increase on the USD 9 million FIFA received for the 2006 World Cup and the USD 3 million paid in 2002.
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