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Pepsi to launch a football reality TV show

World Cup 2006 - 07 November, 2005
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The US-based soft drinks manufacturer is to launch a reality TV show in the build up to next year's FIFA World Cup. The series, to be called Pepsi Max World Challenge, will offer teenage boys the opportunity to compete to join a football team and win US$ 100,000. The series, to be aired in 12 countries and features stars David Beckham and Ronaldinho, will be backed by a GBP 4m budget and will be promoted by online, mobile, print and magazine activity.
Source: euFootball.BIZ © Copyright 2006 - All rights reserved.

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