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Infront appointed exclusive media rights advisor of Lega Calcio
Italy - 18 July, 2008
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The Italian Lega Calcio (Lega Nazionale Professionisti), the governing body of the Italian professional football leagues, has appointed Infront Sports & Media as its exclusive advisor in exploiting the national and international media rights for all its properties including Serie A, starting from the 2010/11 season, for six seasons.
On Tuesday, this decision was unanimously ratified by the League’s assembly. The company will consult Lega Calcio in centralising the distribution and marketing of audiovisual rights. Italy’s Serie A is one of the biggest and most popular football leagues in the world.
Antonio Matarrese, President of Lega Calcio, commented: "This is an historic agreement for us, the beginning of a new era for Italian football. The Lega’s Assembly is to be congratulated on its careful analysis of the various highly competitive proposals. All the clubs agreed that the Infront offer not only provides strong financial guarantees but also best meets the needs of both Serie A and B and the interests of Italian football as a whole. As in a good marriage, we looking forward to building a relationship with Infront based on mutual trust, respect, loyalty and shared objectives and working with Infront Italy’s President Marco Bogarelli, Andrea Locatelli and Philippe Blatter and their experienced support teams."
Marco Bogarelli, Member of Infront’s Board of Directors and President of Infront Italy, said: "We are delighted with this result, which we see as recognition of our long experience in the management of media rights to major sports properties, both in Italy and on a worldwide basis."
Infront’s President and CEO, Philippe Blatter, added: "We are very happy that our proposal to the Lega Calcio has been fully accepted by all delegates of the League’s Assembly. This appointment is a major expansion of the Infront Group’s current business portfolio and we will combine all our comprehensive media and consulting capabilities to meet this exciting challenge."
On Tuesday, this decision was unanimously ratified by the League’s assembly. The company will consult Lega Calcio in centralising the distribution and marketing of audiovisual rights. Italy’s Serie A is one of the biggest and most popular football leagues in the world.
Antonio Matarrese, President of Lega Calcio, commented: "This is an historic agreement for us, the beginning of a new era for Italian football. The Lega’s Assembly is to be congratulated on its careful analysis of the various highly competitive proposals. All the clubs agreed that the Infront offer not only provides strong financial guarantees but also best meets the needs of both Serie A and B and the interests of Italian football as a whole. As in a good marriage, we looking forward to building a relationship with Infront based on mutual trust, respect, loyalty and shared objectives and working with Infront Italy’s President Marco Bogarelli, Andrea Locatelli and Philippe Blatter and their experienced support teams."
Marco Bogarelli, Member of Infront’s Board of Directors and President of Infront Italy, said: "We are delighted with this result, which we see as recognition of our long experience in the management of media rights to major sports properties, both in Italy and on a worldwide basis."
Infront’s President and CEO, Philippe Blatter, added: "We are very happy that our proposal to the Lega Calcio has been fully accepted by all delegates of the League’s Assembly. This appointment is a major expansion of the Infront Group’s current business portfolio and we will combine all our comprehensive media and consulting capabilities to meet this exciting challenge."
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