Premiere and Unity Media reach deal on Bundesliga matches

German pay-TV platform Premiere reached a deal with cable operator Unity Media's Arena that gives it the rights to air Bundesliga matches.

Premiere lost out to Unity Media in December on the rights to air German league matches. It worked a deal with Arena for the next three seasons.

Premiere already has a deal with Deutsche Telekom that allows it to broadcast the games online.

Premiere will offer the matches on the Arena channel now available on the platform for EUR 14.90 a month. It will reach about 9.6 million homes.

The Arena channel is also available on Unity Media's three cable platforms, ish, iesy and Tele Columbus, and on Kabel BW.

"The Premiere-Arena offering is good news for hundreds of thousands of football fans and particularly for Premiere's subscribers," said Georg Kofler, the CEO of Premiere. "For many Premiere subscribers, this basically means that nothing will change next season. With Arena on Premiere, they can enjoy the Bundesliga live in the future."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.