Bravo secured Serie A TV rights

Bravo signed an estimated £1m two-year deal with rights holder, marketing agency SPORTFIVE. According to the deal, Bravo is to screen the Italian top-flight’s live key matches, a recorded mid-week match, an hour-long highlights programme and a weekly magazine show. The deal was brokered by Irish Setanta, which will air the remaining games live on Setanta Sports 1 and 2 and on Setanta Ireland. Bravo has commissioned All3Media-owned producer North One to produce its footage, which will be anchored by veteran Serie A presenter James Richardson, who moves over from British Eurosport.

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