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Fox Soccer Channel, Corona join to promote Premier League coverage
USA - 16 January, 2008
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Fox Soccer Channel and Corona have teamed to launch a multiplatform sponsorship promoting the English Premier League and other live sports events.
The deal will run through the third quarter of 2008. The sponsorship includes television, online, radio and print media. The two also will stage "Fox Soccer Channel Viewing Parties Presented by Corona" at bars in New York, Los Angeles, Washington D.C., Atlanta, Denver, Chicago, Boston, Miami and Columbus, Ohio.
Additional media support will include radio commercials, direct mail, viral marketing and print advertising.
Fox Soccer Channel televises MLS, the Premier League, Italy's Serie A and the Argentine First Division, as well as the UEFA Cup, UEFA Women's Championship, English FA Cup, FIFA Club World Cup, CONCACAF Champions' Cup and the FA Community Shield.
The deal will run through the third quarter of 2008. The sponsorship includes television, online, radio and print media. The two also will stage "Fox Soccer Channel Viewing Parties Presented by Corona" at bars in New York, Los Angeles, Washington D.C., Atlanta, Denver, Chicago, Boston, Miami and Columbus, Ohio.
Additional media support will include radio commercials, direct mail, viral marketing and print advertising.
Fox Soccer Channel televises MLS, the Premier League, Italy's Serie A and the Argentine First Division, as well as the UEFA Cup, UEFA Women's Championship, English FA Cup, FIFA Club World Cup, CONCACAF Champions' Cup and the FA Community Shield.
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