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Eurosport on TOP UP TV
England - 02 June, 2005
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The UK pay-TV service has added British Eurosport to its package. The channel offers coverage of live sports including football, motor-sport, tennis, athletics, and cycling. British Eurosport is the first live dedicated sports channel to be available to TOP UP TV viewers, and will be broadcast daily between 2pm and 11pm.
TOP UP TV, launched in March 2004, gives customers a further 10 channels at £7.99 per month. Through the TOP UP TV deal, Eurosport complete its strategy to be present on all the pay-TV platforms in the UK.
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