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UEFA launched TV rights tender in Germany
Germany - 14 May, 2008
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Team Marketing now has launched the tender for UEFA Champions League and UEFA Cup rights in Germany.
The duration of the rights will be from 2009-2010 for three years. The bidding deadline is 3 June.
Currently, Champions League rights are held in Germany by Premiere, the pay-television operator. The cost was EUR 70 million a season for free-to-air and pay-television rights. Premiere sub-licensed free-to-air rights first to DSF, a privately-owned sports broadcaster, and later to commercial network Sat.1, which paid around EUR 13 million a season show 13 live matches.
The tender gives UEFA a jump on the Bundesliga tender.That has been delayed due to a cartel investigation centred on the collective sale of rights.
The duration of the rights will be from 2009-2010 for three years. The bidding deadline is 3 June.
Currently, Champions League rights are held in Germany by Premiere, the pay-television operator. The cost was EUR 70 million a season for free-to-air and pay-television rights. Premiere sub-licensed free-to-air rights first to DSF, a privately-owned sports broadcaster, and later to commercial network Sat.1, which paid around EUR 13 million a season show 13 live matches.
The tender gives UEFA a jump on the Bundesliga tender.That has been delayed due to a cartel investigation centred on the collective sale of rights.
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