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Sat.1 breaks record
Germany - 15 April, 2005
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The broadcaster has broken its record with 11.42m viewers following the second leg of the quarter final in the UEFA Champions League between 1.Bundesliga club Bayern Munich and FA Premier League club Chelsea FC. An average of 9.80m viewers (from the age of 3 years) followed Bayern’s 3-2 victory. The 3.82m viewers aged between 14 and 49, highly advertising relevant, accounted for a market share of 27.2%. The live broadcast from Munich’s Olympic stadium brought Sat.1 its highest viewing figures in this year’s Champions League season as well the highest viewing figures among all Sat.1 programmes this year.
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