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ARD pays near-record fee for match rights
Germany - 13 November, 2007
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The Football Association of Ireland landed one of the biggest one-time broadcast deals, in setting up TV rights for the Ireland-Germany 2008 European Championship qualifier.
German public broadcaster ARD paid EUR 5 million to broadcast the match, one of the largest sums ever paid to air a single match.
Kentaro, a Switzerland-based sports rights agency, distributes the rights for Ireland national home matches.
German public broadcaster ARD paid EUR 5 million to broadcast the match, one of the largest sums ever paid to air a single match.
Kentaro, a Switzerland-based sports rights agency, distributes the rights for Ireland national home matches.
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