SPORTFIVE and RAI extend Serie A rights agreement

Hamburg-based sports marketing agency SPORTFIVE has announced it will extend its co-distribution agreement with Italian broadcasting company RAI Trade for the common marketing of Serie A international television rights beyond the end of the current season. The companies have been co-distributing rights for the past six years and have agreements with 63 channels for the current season, broadcasting Serie A matches to 180 countries. The two companies have already extended individual agreements with 19 clubs across Serie A and Serie B for a further four seasons, including AC Milan, Juventus, Internazionale and AS Roma, which together represented 40% of all Serie A matches broadcast globally last season.