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No Orange deal for Ligue 1
France - 11 July, 2007
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The Ligue 1 championship sponsor will not make a try for the league's full media rights next season.
Orange has taken itself out of contention for the complete media rights, which go to market in November. Orange content manager Patricia Langrand said the company could not afford the rights for the championship.
The company has more than a million subscribers for its broadband TV service. Langrand said Orange, the league title sponsor, could only bid for the mobile rights, which are currently priced at EUR 29 million.
Orange has taken itself out of contention for the complete media rights, which go to market in November. Orange content manager Patricia Langrand said the company could not afford the rights for the championship.
The company has more than a million subscribers for its broadband TV service. Langrand said Orange, the league title sponsor, could only bid for the mobile rights, which are currently priced at EUR 29 million.
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