Castrol teams up with Eurosport for EURO 2008

Castrol, the leading lubricant company, has teamed up with Eurosport to leverage its sponsorship of UEFA EURO 2008. A multimedia campaign runs from to June 30 on air on Eurosport and online on Eurosport's websites.

Castrol's new relationship with football is highlighted on Eurosport's daily Euro 2008 Shows with the deployment of 6-second promotional billboards, in addition to a package of 30-second UEFA EURO 2008™ TV spots placed around the daily shows and matches. The online part of the deal includes a "Media Partner Package" across the Yahoo! Eurosport network as well as on Eurosport's own websites.

Eurosport’s reach and pedigree as Europe's leading sports multimedia platform made it an obvious choice for Castrol, delivering the greatest sporting events to 112 million homes in 59 European countries and attracting over 7 million unique visitors per month across its websites.

Commenting on the deal, Vijay Solanki, Head of Marketing Services for Castrol Europe, said that the partnership is a key component of the brand's long-term football agenda:

"We have already assembled a stellar line up of brand ambassadors who will be supporting our UEFA EURO 2008™ partnership and helping us deliver a performance message which of course, ties back into our business. The Eurosport deal gives us a fantastic platform to communicate this. Despite being new to football, we can help bring content to this partnership that is beneficial to Eurosport and, more importantly, to the fans who will be watching."

Castrol's UEFA EURO 2008™ campaign also includes a new online player performance index to enhance the enjoyment and understanding of the game for football fans. The Castrol Performance Index uses data provided by the new UEFA Tracking System. This is a network of cameras calibrated to pick up any movement on every inch of the pitch; technology links this data, received 25 times per second, to a code allocated to each individual player, in order to track movement and evaluate performance.

The online dimension of the deal builds on the recent announcement that Eurosport has launched a re-designed version of its websites in 4 languages versions, offering sports fans the ultimate and most efficient online offer throughout the tournament in Austria and Switzerland. New features include new cutting-edge design, sophisticated and clear navigation, an enhanced video section and the optimization of UGC content.

The two companies are renewing an existing partnership that has already seen Castrol sponsor Eurosport's UEFA EURO 2008™ qualifier coverage and its two key football programmes, Eurogoals and Inside EURO.

Castrol’s sponsorship of UEFA EURO 2008™ is the biggest in the company’s 100-year history. It will help Castrol modernise its brand to deliver even more powerful and relevant offers for its consumers, which include a simplified product range and new technology benefits.

Eurosport broadcasts all 31 matches of UEFA EURO 2008™ as well as daily editions of Euro 2008 Show, totalling more than 200 hours of coverage. Throughout the competition, Germany's legendary ex-captain Lothar Matthäus is Eurosport's exclusive international consultant, bringing a wealth of experience and expert analysis to the viewers.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.