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Premiere concerned about Bundesliga subscription base
Germany - 08 November, 2007
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German pay-TV operator Premiere has taken a hit as Leo Kirch has taken away Bundesliga rights.
With Kirch's Sirius company commanding Bundesliga rights for the 2008 season, Premiere has revised its forecast for 2008. The company will update in February, as it enters negotiations for the league rights.
"The bidding process will begin much later than expected and an agency has been commissioned to manage the process," said Michael Börnicke, CEO of Premiere. "We cannot rule out that this new development could impact potential and existing subscriber behavior. We want to keep an eye on this development before updating our forecast for 2008."
Premiere had more than 640,000 Bundesliga subscribers at the end of September.
With Kirch's Sirius company commanding Bundesliga rights for the 2008 season, Premiere has revised its forecast for 2008. The company will update in February, as it enters negotiations for the league rights.
"The bidding process will begin much later than expected and an agency has been commissioned to manage the process," said Michael Börnicke, CEO of Premiere. "We cannot rule out that this new development could impact potential and existing subscriber behavior. We want to keep an eye on this development before updating our forecast for 2008."
Premiere had more than 640,000 Bundesliga subscribers at the end of September.
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