Real Madrid launch mobile community

Spanish Real Madrid is the first club in the world to release for all his fans a Soccer official mobile community.

MyMadrid is available now for all the mobile phones in different versions (perfectly integrated to promote interactivity regardless of the terminal), provide to all Real Madrid fans buy tickets, see the players sport records and list of winners, as well as get all the information of the Club at live such as results, standings or news about next games.

The members of MyMadrid community also will be able to chat with other users, give their opinion about the matches, and take part of the different sport events and contests. Users will enjoy many different interactive games of his favourite club.

Owing to his high quality and newness, MyMadrid has been signed digitally for the most important mobile operators in the international market. Now, you can download the Java version sending a sms with text REAL to 5425 o through the main Application Stores of the market.

Main features:

• Dynamic Menu with access to different services available every moment.
• Info Club. Users can access easily to all the information such as history, results, etc...
• Game Chat through users can interact with fans of other teams before and after the match with commentaries and opinions that are transmitted immediately.
• Vote for the best player or another survey connected with the club.
• Contests where only with a click, users can get prizes such as t-shirts, balls, pictures, tickets, etc...
• New Interactive Games each week where users can play in real time.
• Live. In this option fans can follow the game with commentaries, photos, live results, etc...
• News that allowed to be noticed of the last news of the club.

Live information of the Club such as results and commentaries minute to minute of the league and the Champions League matches, information about the next games, news, games, pictures and all about the Club.

In some terminals, receive and reproduce 3D videos of Real Madrid goals, only a few minutes after the game. These videos have commentaries, subtitles and views from three different camera angles, including slow camera.

The technical development of all interactive games, as well as the technology leadership of MyMadrid application was in charge of Mcentric, who has also administered the digital sign of the application. Generamobile developed My Madrid version for a series of specific terminals and contributed to the 3D goals service.

Finally, MyMadrid also counted on the collaboration of Buongiorno Marketing Services. The company added the Community to its Adserver, its own mobile advertising server, for the support and dynamic distribution of the campaigns. Buongiorno Marketing Services will be responsible for the design of the different advertising activities and their following commercialization.