Premium TV to build and promote Soccerex website

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Soccerex, the organizer of the 2004 football expo being held at the Madinat Arena in Dubai on November, has agreed a partnership deal with the UK-based digital content provider to build and promote its global website. Premium TV will create an audio-visual product based around content from Soccerex, including broadcasts of key speakers, as FIFA director of marketing and TV, Jerome Valcke, which will disclose for the first time the body’s commercial, broadcasting and sponsorship strategies for 2007 onwards, in particular FIFA’s 2010 and 2014 World Cup tournaments..