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Fast Web Media has launched a new betting zone with digital sports agency Aura Sports on the largest English Premier League website. The betting zone has its own unique area on the site featuring editors picks, racing tips of the day and an explanation into the different types of bets available in the "how to guide". The Zone will also launch a dedicated betting newsletter, available to all of 4thegame's members. FWM chief executive officer Mike Flynn said: “We've now moved away from having one exclusive partner to hosting a number of partners in the betting zone giving the fans the choice they wanted, whilst increasing overall betting revenue for our company."
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