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Chelsea in deal with Orange
England - 15 August, 2004
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The Premier club signed a three year deal with the mobile network to deliver exclusive content to customers via its Orange World portal which includes delayed match highlights, player interviews, and live match commentary. In addition, Orange have agreed a comprehensive marketing program to communicate the proposition to the fans which will include advertising, perimeter boards, TV interview boards, scoreboard and stadium TV screen ads, club mailings and on-line banner ads on club websites. The deal is the first in a series of deals being negotiated with a number of English clubs.
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