Kempster and VIPexeperience will interact at EURO 2008

Kempster, a sponsorship logistics agency, and VIPexperience.net, a web based project management solution company, was chosen by Castrol to develop an interactive experience for its guests during UEFA's EURO 2008 tournament.

Kempster will provide the strategic planning and project orchestration, and manage all hospitality and ticketing across the eight host cities in Austria and Switzerland, during the June 2008 event. It will also provide all logistics and delivery on site for Castrol's largest international sponsorship project.

VIPexperience.net is essential to Kempster's service to Castrol. The company was developed by Kempster's team and is important for international sponsors, rights holders and event organisers. Using VIPexperience.net, Castrol's employees, VIP guests and ticket holders will be able to interact with UEFA EURO 2008 in an enhanced and unique way, which has not been used in any previous football sponsorship programme.

By using a password-protected security system, it will be entirely Castrol branded and will provide access to an extensive range of Castrol experiences leading up to and during the final tournament itself.

"Our new relationship with football via UEFA EURO 2008 will give Castrol the opportunity to develop business building opportunities in a way that will add value to our business partners, excite and reward our consumers and motivate our people," said Vijay Solanki, European Head of Marketing Services.

"Expect Castrol to be innovative. Our intention is to bring something completely new to the football experience in a way that adds value and engages fans. We're delighted that Kempster are a core part of our hospitality team, with their track record for rock solid logistics delivery and quality of VIPexperience."

"Castrol's commitment to innovative delivery is refreshing," said Amy Kemp, Director of Kempster and VIPexperience.

"VIPex will bring a new dynamic, element to the sponsorship, using new technology, and allowing new technology to enhance the delivery honed by Kempster's team on previous international events such as FIFA World Cup, the Ashes and UEFA EURO 2004.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.