English Everton makes Servecast streaming media partner

English Everton has signed on with a five-year deal with Servecast to supply streaming video and broadband services.

Servecast is providing a complete technical and business application platform and services solution to Everton encompassing streaming media, digital rights management, content management, payment services, customer relationship management, geo-targeting, web hosting and customer support.

Servecast's advanced streaming media services enables access to a full range of live and archive Everton footage, video news bulletins and exclusive online highlights. It also provides instant online access to manage and update content, geotargeting services to target different locations and a full content encryption tool available to apply Digital Rights management .

"Servecast's proven ability to deliver the most commercially successful new media sportscasting services in Europe makes them the ideal business and services partner for Everton," said Mark Rowan, the head of communications for Everton. "I am particularly impressed with the new Servecast Media Studio platform that provides us with a single point of management for our entire streaming media service from delivery of live and archive content and content management to payment services and customer relationship management. Not only does the Servecast solution enable us to deliver a world-class subscription service for our fans, but Servecast's experience in growing such services quickly and profitably, and their focus and commitment to the sports market, make them an ideal business partner ."

From a commercial perspective, Servecast provides Everton with comprehensive payments services including a full range of business models supporting tiered monthly subscriptions, pay per view and season ticket purchase which Everton can adapt for different promotional campaigns. Servecast's Media Studio also integrates with online merchandising and advertising to increase e-commerce revenues. The new system provides an advanced customer relationship management system which collects detailed end user data that Everton can use to execute targeted and personalised promotional campaigns.

"Servecast is delighted to continue its strong partnership with Everton for the next five years," said Darach Deehan, CEO of Servecast said. "Servecast's total solution to Everton and sports organisations in general goes beyond technical excellence to provide a complete business partnership that delivers on the potential of new media for sport. Through our focus on and experience in new media for the sports industry, we can ensure optimal business success for our customers ."

Servecast will work in conjunction with Everton's media partners Rippleffect to produce a fully integrated solution with the club's website.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.