Most of Premier League web visits sourced abroad

comScore, a Nasdaq company leading in measuring the digital world, released the results of a study on visitation to the official Web sites of Premiership football clubs, based on data from the comScore World Metrix audience measurement service. The study revealed that the majority of traffic to the Web sites of the "Big Four" Premiership clubs -- Manchester Uniter, Liverpool, Arsenal, and Chelsea -- now originates from outside of the U.K.

Premierleague.com, the official site of the FA Barclays Premier League, attracted an average of 1.2 million UK visitors per month during the 07/08 season (August 2007 – May 2008). The website of Premiership Champions Manchester United ranked as the most popular club site with an average of 912,000 visitors per month. Liverpool ranked second with 887,000 visitors, followed by Arsenal (718,000 visitors), and Chelsea (402,000 visitors).

Premierleague.com attracted 55 per cent of its total audience from outside the UK, demonstrating the broad global interest in the league. With the exception of Liverpoolfc.tv, all of the "Big Four" club sites drew the majority of their visitors from outside the UK, with Manutd.com generating the largest share of its audience from abroad (64 per cent).

"These data suggest that there is a substantial market for Premiership football beyond the confines of the U.K.," said comScore analyst Jamie Gavin. "It therefore makes sense that the Football Association would be considering staging an additional ten games per season overseas to help raise the profile of the other clubs. Generating additional exposure of these teams across other continents will help establish the Premiership as a sports league with a truly global fan base."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.