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NTL/Telewest grabs near-live Internet rights for Premier League
England - 21 July, 2006
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Cable group NTL/Telewest grabbed a piece of the Premier League, landing the rights to screen near-live clips on the internet.
The company will be able to show five-minute clips – on a delayed basis – from all 380 league matches.
The rights last for three seasons, starting August 2007. It's one way the company bounced back after losing out to BSkyB and Setanta in the main race for live television rights.
"Acquiring these rights is good news for the company and its consumers," said Malcolm Wall, head of content for the company. "As the UK's largest broadband provider, the rights are a perfect fit with our business. For football fans, they will form the basis of the ultimate catch-up service and help underpin a genuinely value-added service."
NTL/Telewest said the clips would be available to its customers on demand for up to a week after the original transmission of matches.
"Consumers will be able to relive the best of the action from all the week's Premier League matches on their PC, laptop or internet-enabled device," the company said in a statement. "Packaged in a range of exciting formats that add real value to the consumer, the rights will be creatively bundled with the company's broadband and mobile services."
NTL offered GBP 328 million six years ago in an effort to buy the TV rights to 40 Premier League matches a season for three years. It had buyer's remorse, pulling out of the deal, believing it had overpaid.
"We welcome back NTL/Telewest as a rights holder and look forward to working closely with it as we seek to offer accessibility to fans to follow Premier League action on this increasingly popular platform," said Richard Scudamore, the league's chief executive.
Other deals that have been struck for football coverage from 2007 to 2010 include the mobile rights, which went to Sky in partnership with the Sun and News of the World, and the near-live TV rights, bought by Sky and BT.
The company will be able to show five-minute clips – on a delayed basis – from all 380 league matches.
The rights last for three seasons, starting August 2007. It's one way the company bounced back after losing out to BSkyB and Setanta in the main race for live television rights.
"Acquiring these rights is good news for the company and its consumers," said Malcolm Wall, head of content for the company. "As the UK's largest broadband provider, the rights are a perfect fit with our business. For football fans, they will form the basis of the ultimate catch-up service and help underpin a genuinely value-added service."
NTL/Telewest said the clips would be available to its customers on demand for up to a week after the original transmission of matches.
"Consumers will be able to relive the best of the action from all the week's Premier League matches on their PC, laptop or internet-enabled device," the company said in a statement. "Packaged in a range of exciting formats that add real value to the consumer, the rights will be creatively bundled with the company's broadband and mobile services."
NTL offered GBP 328 million six years ago in an effort to buy the TV rights to 40 Premier League matches a season for three years. It had buyer's remorse, pulling out of the deal, believing it had overpaid.
"We welcome back NTL/Telewest as a rights holder and look forward to working closely with it as we seek to offer accessibility to fans to follow Premier League action on this increasingly popular platform," said Richard Scudamore, the league's chief executive.
Other deals that have been struck for football coverage from 2007 to 2010 include the mobile rights, which went to Sky in partnership with the Sun and News of the World, and the near-live TV rights, bought by Sky and BT.
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