Uefa.com traffic sees significant increase

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The UEFA website, uefa.com, has seen a significant increase in its visiting statistics as a result of the start of the UEFA Champions League tournament.

The rise in the number of visitors goes a long way to justify UEFA’s expansion of its new media activities and its decision to award packages of live rights to broadcasters for the next three seasons 2006-09 on the basis that there is also a simultaneous showing of live matches on broadband.

Uefa.com has seen an increase from 54% to more than 80% in the proportion of users having access to broadband.

The opening match night produced 11.7 million page views and 682,000 visits on uefa.com, up by 39% and 64% on the season’s opening last year. Last season the site received over 75 million visits and served over 700 million page views, and on average the site has been attracting over 2 million new visitors per month.

The website has been redesigned for the start of the 2005/06 season to attract a global audience for the competition and to provide its viewers with live match results and statistics. Over the last year visitors from 220 across the world have visited the UEFA site and although the top 15 countries include as expected the big football nations, the United Kingdom, Germany, Spain, France and Italy, but also Brazil, the USA, Canada and Australia. The site covers news from the 52 national association members of UEFA and from all 16 UEFA competitions in nine languages including Japanese and Korean. UEFA’s website was launched in 2001 and has evolved steadily and the current site builds on the success of the UEFA EURO 2004 site.