West Ham launched online casino

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The Premier League club is to launch the Hammerscasino.com, the world's first fully branded online casino from a football club, on the first week of September. The site will use graphics to take punters on a tour of the stadium to reach the game of their choice. From the lobby area, the site will simulate walking into areas of the ground where players will then be able to play blackjack, roulette, slots and poker. The casino software, which has been developed by Playtech, a worldwide recognized provider in the online gaming industry, will ensure a speedy download and will be easy to use with over 70 great games. T

There will be introductory offers when the website launches including matching bonuses of up to £200 and throughout the season Hammers Casino will be putting on events for the fans to interact with the Club on a personal level. Registered gamblers will also be placed in a draw to be VIP Hospitality guests. The move represents a marketing niche for the club and it hopes to reach new areas with the potential for sales of club's shirts and other merchandise.