Online ticketing for Liverpool

The Premier League club membership and ticket applications are now utilizing software that is helping the club to allocate tickets on a fair basis, improve customer service and reduce the costs of processing the deluge of ticket applications. The club is one of many selling its tickets in-house, using a software system developed specifically for sports clubs, TALENT Sport, that runs on the IBM iSeries platform on an 810 server. All tickets the club sells - whether through the club website, over the phone or at the counter - are sold through TALENT from same inventory in real-time. Selling online is becoming an increasingly important channel for the club, with up to 25% of the available match tickets being sold through the club’s website. Last season was the first time Liverpool FC offered renewals over the website, with 10-12% of all renewals carried out online.