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United Kingdom favours BBC Sport World Cup site
World Cup 2006 - 12 July, 2006
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The United Kingdom turned to the BBC website for its online World Cup fix.
Studies show that the BBC Sport site was the most popular in the UK. More than 3.4 million football fans used the site during the tournament.
The study, by internet research firm Nielsen/NetRatings, showed that the site was three time as popular as its nearest rival, FIFA.com.
"Football coverage on the web definitely moved to the next level with this World Cup," Ben Gallop, editor of the BBC Sport website, said. "We're obviously delighted to have seen such fantastic user numbers for the BBC Sport site, but there were so many superb sites out there that really seemed to capture the imagination of the audience.
"I really enjoyed checking out the innovative and exhaustive coverage available across the web, whether it was from newspapers and traditional broadcasters to one-man bands and fan blogs."
Six million people visited a sport or gambling website during the World Cup, or one in four of all UK net users.
"The 2006 FIFA World Cup will go down as an extraordinary success online," Alex Burmaster, European internet analyst at Nielsen/NetRatings, said. "The websites have provided a wonderful array of more interactive and engaging content than ever before.
"Whether this is text, photos, audio or video there has been something for everyone and by the time the next World Cup comes around the levels of interactive content online to maximise the experience of following the tournament could be absolutely mind-boggling."
The BBC's own figures indicated that as many as three million people a day were using the Sport website.
The most popular day for sports and gambling websites was Sunday 18 June, three days after England's second group match against Trinidad and Tobago and two days before the final group match against Sweden. On that day 1.12 million people accessed a sport or gambling website.
Gambling site Betfair was the site that held people's interest the most, with a person spending on average two hours and nine minutes visiting.
BBC Sport readers averaged 23 minutes per visit to the site. More than 420 million web pages were viewed in total in the UK across all the websites surveyed.
SkySports' site was third with 950,000, while Premium TV and Sporting Life were fourth and fifth, respectively.
Studies show that the BBC Sport site was the most popular in the UK. More than 3.4 million football fans used the site during the tournament.
The study, by internet research firm Nielsen/NetRatings, showed that the site was three time as popular as its nearest rival, FIFA.com.
"Football coverage on the web definitely moved to the next level with this World Cup," Ben Gallop, editor of the BBC Sport website, said. "We're obviously delighted to have seen such fantastic user numbers for the BBC Sport site, but there were so many superb sites out there that really seemed to capture the imagination of the audience.
"I really enjoyed checking out the innovative and exhaustive coverage available across the web, whether it was from newspapers and traditional broadcasters to one-man bands and fan blogs."
Six million people visited a sport or gambling website during the World Cup, or one in four of all UK net users.
"The 2006 FIFA World Cup will go down as an extraordinary success online," Alex Burmaster, European internet analyst at Nielsen/NetRatings, said. "The websites have provided a wonderful array of more interactive and engaging content than ever before.
"Whether this is text, photos, audio or video there has been something for everyone and by the time the next World Cup comes around the levels of interactive content online to maximise the experience of following the tournament could be absolutely mind-boggling."
The BBC's own figures indicated that as many as three million people a day were using the Sport website.
The most popular day for sports and gambling websites was Sunday 18 June, three days after England's second group match against Trinidad and Tobago and two days before the final group match against Sweden. On that day 1.12 million people accessed a sport or gambling website.
Gambling site Betfair was the site that held people's interest the most, with a person spending on average two hours and nine minutes visiting.
BBC Sport readers averaged 23 minutes per visit to the site. More than 420 million web pages were viewed in total in the UK across all the websites surveyed.
SkySports' site was third with 950,000, while Premium TV and Sporting Life were fourth and fifth, respectively.
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