Service Graphics signs contract with Wembley

Service Graphics won a GBP 3.5 million contract with the FA and will be the sole supplier for events at the new Wembley Stadium. The company's first presentation under the deal, which is the largest in the St. Ives-owned firm's history, was last weekend at the inaugural community day event for local Wembley residents.

Service Graphics' contract with the FA will be for two years and will encompass all graphics and related sponsor signs within the venue.

According to Service Graphics director Ben Moss, the contract is expected to net GBP 1 million in revenue the first year and GBP 2.5 million in the second year.

"This is the largest sports branding contract in the UK," said Moss. "It is like no other stadium and the way it has been designed is with the graphic displays in mind."

There are a total of 4,500 positions for branding to be placed. Service Graphics has installed its own system at the front of Wembley, able to accommodate a 126x16 metre-building wrap.

A total of 3,000 metres of branding will be used at each event, with generic Wembley signs installed for non-football days.

Service Graphics will produce the work at its Wands­worth site on a range of digi­tal kit from Inca, Vutek and Nur.

Besides the FA Cup final, Service Graphics will provide signs and branding for the Community Shield in August, all England matches, and the League Cup Final next year.

Service Graphics also finalised a deal with Delaware North as the preferred supplier for events and exhibitions at that venue.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.