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Match Day Media and Bravo teams with Italia Football
England - 02 October, 2006
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Trans-stadia TV network Match Day Media (mdm.tv) and Brave have teamed together to broadcast a specially-produced weekly version of the Football Italia show.
According to mdm.tv, the agreement marks the first time that a captive audience network will be used to drive viewers to a TV channel.
Each week a seven-minute show of Football Italia will be aired on the mdm.tv network at 13 football stadiums across the country to an audience of more than 500,000 football fans.
The deal kicks off on Sept. 30 with a programme that will show a high-paced compilation of the best football action from Italy's Serie A, including the best goals, team, player, league table and stats.
The format will include a preview of Serie A's big match aired every Sunday on Bravo at 7 pm and James Richardson will present a specially produced Gazzetta style link.
"This is the first time that a network of our kind has promoted another broadcasters show and assist with its commercial objectives," Gerry McKenna, chief executive of mdm.tv, said "We are in a unique position to support a brand or a network to reach a highly prized, fully engaged ABC1 male, 16-to 44-year old viewing audience and we intend to be doing a lot more of this in the future."
According to mdm.tv, the agreement marks the first time that a captive audience network will be used to drive viewers to a TV channel.
Each week a seven-minute show of Football Italia will be aired on the mdm.tv network at 13 football stadiums across the country to an audience of more than 500,000 football fans.
The deal kicks off on Sept. 30 with a programme that will show a high-paced compilation of the best football action from Italy's Serie A, including the best goals, team, player, league table and stats.
The format will include a preview of Serie A's big match aired every Sunday on Bravo at 7 pm and James Richardson will present a specially produced Gazzetta style link.
"This is the first time that a network of our kind has promoted another broadcasters show and assist with its commercial objectives," Gerry McKenna, chief executive of mdm.tv, said "We are in a unique position to support a brand or a network to reach a highly prized, fully engaged ABC1 male, 16-to 44-year old viewing audience and we intend to be doing a lot more of this in the future."
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