Sponsorship

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Adidas and MLS sign eight-year deal

1 Sep, 10 | USA

American Major League Soccer (MLS) and Adidas have signed an eight-year sponsorship deal and will go into effect from 2011. This new deal replaces an ...

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Hankook signed a deal with Dortmund

1 Sep, 10 | Germany

Hankook Tire, the seventh largest tyre manufacturer in the world, signed an initial sponsorship arrangement with German Borussia Dortmund. This agreement continues Hankook sponsorship engagement ...

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Warka becomes official sponsor of Polish team

1 Sep, 10 | Poland

Warka has become a new sponsor of the Polish national football team. Warka, which is part of the Zywiec Group brewery, has signed a four ...

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Fiorentina signs shirt sponsorship with Save the Children

27 Aug, 10 | Italy

Italian Serie A club ACF Fiorentina have worked out a shirt sponsorship agreement with the charity Save the Children. Now, the charity’s logo will adorn ...

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Premier League clubs show record shirt deals

24 Aug, 10 | England

FC Business reports that the top 20 clubs of the Premier League have reached an impressive GBP 99.75 million total in their combined shirt sponsorship ...

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Lucozade nets Arsenal and Liverpool deals

24 Aug, 10 | England

Lucozade Sport announced two new deals to supply its sports drink to English Arsenal and Liverpool football teams.The two teams, have selected Lucozade Sport as ...

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Old Firm and Audi sign deal

19 Aug, 10 | Scotland

The Lomond Audi Group, which owns the Glasgow Audi, Edinburgh Audi, Stirling Audi and Ayr Audi, has signed a GBP 3 million sponsorship deal with ...

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Emirates and Arsenal to continue partnership

18 Aug, 10 | England

The National reports that Emirates Airline is ready to extend its partnership with Arsenal Football Club past 2021 when the current contract expires. The company ...

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Tottenham announces new shirt deal with Investec

18 Aug, 10 | England

English Tottenham Hotspur announced a new shirt sponsorship for all domestic and European cup competitions, with Investec, the international specialist bank and asset manager. The two-year ...

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