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HYUNDAI wins top sponsors exposure in Euro2004
EURO 2004 - 30 July, 2004
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According to the results of the research made by media management company Initative Media, the advertising boards sponsored by the Korean car manufacturer have enjoyed 32% more exposure than the average, 12% more than the second most exposed sponsor Mastercard. The figures are calculated by taking the amount of time a sponsored advertising board is featured live against global audience.
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