Mars becomes Scottish FA sponsor

Marketing Week reports that The Scottish Football Association (SFA) has signed a four year deal with the confectionery brand Mars. This puts Mars in the company of Bank of Scotland, McDonald's and adidas who are among the current sponsors of SFA. The association's deal with Nationwide ends this summer. An official statement indicates that both parties will utilise “various inventive schemes and initiatives” to increase football participation in Scotland.

This is officially the “biggest announcement the Mars brand has ever made in Scotland.” The company has been expanding its portfolio and earlier this year arrived at an agreement with the FA in England according to which Mars is the official supplier to the English team until July 2010. Mars is also an official supporter of the national team till the year 2014. Mars has also introduced a promotional campaign with seven former English players, each of them narrating their proudest moments of representing the country, in recent months.