Dubai Contracting to sponsor Crystal Palace

The Dubai Contracting Company (DCC) has partnered with English Championship club Crystal Palace in a three-year sponsorship deal. The Dubai-based company will appear on the back of the club's shirts, with branding to take place at Selhurst Park.

The partnership will take effect at the start of 10/11 season and DCC will also support the club's Academy.

On the Crystal Palace website, Chief Executive Officer Phil Alexander declared that the deal "reflects the interest and levels of exposure" that the club can provide to an organization like the DCC, as well adding to the global interest found throughout the Football League.

Abdallah Yabroudi, DCC chief executive, said: "We are proud to support Crystal Palace FC, who we feel are a solid team in the Championship League with both short term and long term performance potential."