Baltika to terminate league sponsorship deal

Russia's biggest brewer, St. Petersburg-based Baltika, said it was pulling its sponsorship of the country's top-tier in line with a new law restricting beer advertising.  Under tough new legislation that went into effect earlier this month, beer advertisements cannot be used to promote sporting and cultural organizations, feature people or animals, or appear on television between 7 a.m. and 10 p.m. Baltika, which is jointly owned by brewers Carlsberg and Scottish and Newcastle, had sponsored football to the tune of US$1.5 million and US$2 million per year. Baltika said that the law was ambiguous, leading to concerns that the beer company could find itself in breach of the new law. 

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