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Tottenham Hotspur & Leeds United sign deals with Carlsberg
England - 06 September, 2004
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The Premier League and Championship clubs have signed a three-year partnership agreement with the brewer for exclusive pouring rights and ground signage at their stadiums. Through its “official beer” status, Carlsberg expends its cooperation in football which already includes England National Team, The FA Cup, Euro 2008, and club sponsorship of fellow Premier League Liverpool FC. The partnership with Tottenham and Leeds is vital to the company’s strategy of growth in the London and Leeds area.
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