Champions League sponsors experience excellent results

According to a research of German firm Sport Markt, the tournament official partners Amstel, Ford, Mastercard and Sony PlayStation are continuing to yield exceptional value for money. Among the key research findings is that the complete marketing package helps the sponsors to stand out from the increasingly cluttered commercial environment. The research showed that the vast majority of Champions League viewers play football or used to play football. Those are demographic groups generally harder to reach for television advertisers, highlighting the special opportunities for exposure that the Champions League affords its official partners. The research also detailed that Champions League fans view sponsorship as a favorable alternative to classical advertising, and the competition viewing is more scheduled than normal television viewing. UEFA was delighted with the research findings explaining that the qualitative nature of the research was useful for the partners to assess the potential returns on their investment.

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