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The 1.Bundesliga club has signed a three year main sponsorship deal with Beran Jeans, for undisclosed sum. The deal was made by sport marketing agency SportFive. In addition to shirt sponsorship, the deal covers perimeter advertising and special half time PR events on club’s games. The partnership with the nine times German champions is the largest sport sponsoring deal of the textile retailer and will come instead of ING Diba, which did not extended its sponsor contract, expired at the end of the season.
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