Liverpool and Carlsberg extend partnership

After seeming like they would part ways, English Liverpool and Carlsberg extended their partnership, the longest-running deal in the Premier League.

The pair first partnered in 1992 – the first year of the Premiership's existence – and have added three more seasons to the deal, taking it to the 2009-2010 season.

"The Carlsberg and Liverpool partnership is one of the longest and most successful in football, based on trust and mutual respect," said Liverpool chief executive Rick Parry. "We share a commitment to excellence in our respective fields and we look forward to building an even stronger relationship as we move forward."

Earlier in the year, it was speculated that the two would part ways, and Liverpool would have a new partner for next season.

"Carlsberg is very determined to support Liverpool in its ambition of continuous improving the team," said, Keld Strudahl, Carlsberg's international marketing director. "We hope to see an even stronger performance and hopefully some more trophies in the next three years. Carlsberg's continued involvement with the club enables us to jointly build on our relationships with the international fan community."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.