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BenQ joins EURO 2008 sponsors
EURO 2008 - 28 February, 2007
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BenQ Corp. (“BenQâ€) announces that it is an Official Sponsor of the UEFA EURO 2008. BenQ joins nine other Global Sponsors that will have their logo banners flying high at the tournaments in Austria and Switzerland. The sponsorship is part of BenQ's strategic branding strategy which supports its rapid business growth in Europe.
BenQ’s sponsorship of the UEFA EURO 2004 was one of the strongest brand building strategies for the company, which decided that it would continue as a sponsor of the UEFA EURO 2008. The sponsorship played a pivotal role in bolstering sales of BenQ products, strengthening relationships with business partners as well as elevating BenQ’s brand awareness in Europe.
“The sponsorship supports BenQ’s commitment to Europe and ongoing efforts to make BenQ a household name in the region,†said K.Y. Lee, Chairman of BenQ Corp.
“The UEFA European Football Championship is one of the most prestigious and recognizable sporting brands in the world. It has a heritage and legacy with football fans of all ages for the quality of the football and the enjoyment the tournament brings to fans around the world. This reflects BenQ’s mission to enhance customer enjoyment through quality consumer-oriented solutions designed especially for the networked digital lifestyle,†continued Mr. Lee.
Commenting on the addition of BenQ to complete the global positions UEFA President, Michel Platini, said “I am delighted to welcome BenQ back to our family of sponsors as a follow-up to its sponsorship in 2004 and I look forward to our successful partnership. UEFA EURO 2008 promises to be a spectacular sporting event enjoyed by millions all over the world.â€
The UEFA European Football Championship has grown into the world’s third major sports event with a record-breaking 7.9 billion TV viewers during the final tournament in UEFA EURO 2004. The UEFA EURO 2008 will take place in Austria and Switzerland and begins with the opening match in Basle on June 7, 2008.
BenQ’s sponsorship of the UEFA EURO 2004 was one of the strongest brand building strategies for the company, which decided that it would continue as a sponsor of the UEFA EURO 2008. The sponsorship played a pivotal role in bolstering sales of BenQ products, strengthening relationships with business partners as well as elevating BenQ’s brand awareness in Europe.
“The sponsorship supports BenQ’s commitment to Europe and ongoing efforts to make BenQ a household name in the region,†said K.Y. Lee, Chairman of BenQ Corp.
“The UEFA European Football Championship is one of the most prestigious and recognizable sporting brands in the world. It has a heritage and legacy with football fans of all ages for the quality of the football and the enjoyment the tournament brings to fans around the world. This reflects BenQ’s mission to enhance customer enjoyment through quality consumer-oriented solutions designed especially for the networked digital lifestyle,†continued Mr. Lee.
Commenting on the addition of BenQ to complete the global positions UEFA President, Michel Platini, said “I am delighted to welcome BenQ back to our family of sponsors as a follow-up to its sponsorship in 2004 and I look forward to our successful partnership. UEFA EURO 2008 promises to be a spectacular sporting event enjoyed by millions all over the world.â€
The UEFA European Football Championship has grown into the world’s third major sports event with a record-breaking 7.9 billion TV viewers during the final tournament in UEFA EURO 2004. The UEFA EURO 2008 will take place in Austria and Switzerland and begins with the opening match in Basle on June 7, 2008.
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