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Welsh Cardiff City names Joma Official Retail Partner
England - 26 June, 2006
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Cardiff City signed a retail licensing agreement with sportswear manufacturer Joma, making the Spanish company the club's official retail partner.
Joma will design, develop, source and retail all of the club's merchandise.
Joma will also perform the maintenance and order fulfilment of the Cardiff City online retail facility where the club's products will continue to be sold .
"We are delighted to announce that Joma has committed further to our partnership with Cardiff City," said John Woodfield, Director of Joma UK. "As a result of this agreement, the brand now becomes the Official Retail Partner to one of the most recognised football clubs in the UK."
The new deal follows the original partnership – signed in 2005 – when the sportswear manufacturer became the official kit supplier to Cardiff City.
"This is yet more good news for Cardiff City," said Peter Ridsdale, Deputy Chairman of Cardiff City Football Club. "This relationship underpins our access to quality merchandise and by utilising Joma's skills in the retail marketplace allows us to maximise our profit growth from our retail outlet."
Joma will design, develop, source and retail all of the club's merchandise.
Joma will also perform the maintenance and order fulfilment of the Cardiff City online retail facility where the club's products will continue to be sold .
"We are delighted to announce that Joma has committed further to our partnership with Cardiff City," said John Woodfield, Director of Joma UK. "As a result of this agreement, the brand now becomes the Official Retail Partner to one of the most recognised football clubs in the UK."
The new deal follows the original partnership – signed in 2005 – when the sportswear manufacturer became the official kit supplier to Cardiff City.
"This is yet more good news for Cardiff City," said Peter Ridsdale, Deputy Chairman of Cardiff City Football Club. "This relationship underpins our access to quality merchandise and by utilising Joma's skills in the retail marketplace allows us to maximise our profit growth from our retail outlet."
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