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Middlesbrough in a deal with Garmin
England - 24 July, 2007
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English Middlesbrough has a new sponsor in navigational device maker, Garmin Ltd.
The two sides signed a one-year pact, which could be extended.
Garmin will provide players with wrist-mounted devices that would keep track of their heart rates, speed and distance so that team trainers and even fans on the Internet can track their physical performance throughout the season.
Garmin is trying to get a foothold in Europe. Dutch firm TomTom leads in sales of navigation devices using global positioning system technology.
The two sides signed a one-year pact, which could be extended.
Garmin will provide players with wrist-mounted devices that would keep track of their heart rates, speed and distance so that team trainers and even fans on the Internet can track their physical performance throughout the season.
Garmin is trying to get a foothold in Europe. Dutch firm TomTom leads in sales of navigation devices using global positioning system technology.
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