Nurnberg to rename stadium after sponsorship deal

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Franken Stadium will be renamed easyCredit.com stadium after Bundesliga club FC Nurnberg signed a stadium naming rights deal the loan provider. The six-year contract took effect last month with an option at another four years. The financial details of the contract were not released.

“The renaming of the easyCredit Stadium is the beginning of a good partnership that represents a solid foundation for the future for the 1. FC Nuremberg and the stadium, as well as for the city and norisbank (easyCredit.com’s parent company),” commented Klaus Daedelow, CEO of the Franken Stadium Nuremberg operating company. “In finding a new name for the stadium, we and norisbank were especially careful to ensure that the term 'stadium' continues to be part of the name. Thanks to norisbank, the stadium's appeal for guests can be assured and enhanced in the future as well.”

Thomas Röttgermann, CEO of the SPORTFIVE GmbH & Co. KG, was also pleased at having brought the contract parties together: “The allocation of the naming rights holds great advantages for everyone involved. For the sponsor, it creates a rapid and fundamental increase in awareness and vast reach throughout the media. The club, the operating company and the sponsor also benefit from each other's images. As a pioneer of this form of advertising in Germany, we are delighted to have now brokered our fifth naming rights deal, namely between norisbank AG and the Franken Stadion operating company.”