22 Corporate Sponsors in Euro2004

SponsorClick, the global sponsorship marketing expert, announced that it had counted no less than 22 corporate sponsors in the tournament. The company’s previous studies show that both live spectators and TV viewers cannot link or associate an event with more than 6 visible sponsors in a cluttered environment due to the dilution effect. Still, some sponsors stand out having introduced schemes that integrate their partnerships into the whole of their marketing and communication mix. Coca-Cola and JVC, for example, added a media partnership visible during game broadcasts, and MasterCard, McDonald's, Hyundai and Canon are running special football-themed TV ads in the margin of the tournament. In addition, Hyundai and Canon also bought numerous ad pages in sports specialized press at specific dates during the competition. Global volumes of rights acquired in 2004, which SponsorClick forecasts $ 37b worth, will continue to grow steadily at a pace of approximately 10% annually over the next 10 years.  The corporate sponsors: 8  Official Sponsors (Canon, Carlsberg, Coca-Cola, Hyundai, JVC, MasterCard, Mc Donald's and T-Mobile), 2 Technology Partners (NTT Communications and Portugal Telecom), the Official Sports Drink (Powerade), 5 National Partners (Banco BPI, CTT, GalpEnergia, Navigator, RTP), the Broadcasting Partner (Eurovision), 2 sport equipment companies (Adidas and Umbro), and additional sponsors (Atlantis Crystal, Benq and TMN).

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