SPORTFIVE’s World-Cup 2006 qualifying rounds package

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SPORTFIVE has developed a sponsorship package for the qualifying rounds of the FIFA 2006 World Cup. The package gives partners coverage at 170 qualifying matches in all 51 participating countries in Europe.  SPORTFIVE uses the marketing rights of numerous European football associations to provide one product roof with worldwide television coverage during the 15-month qualifying season. The package merges classic panel advertising with an array of other promotional opportunities. The first company to sign as a partner is German tyre firm Continental, which already is an official partner to the finals of the 2006 tournament set to take place in Germany.