Borussia Dortmund in a deal with betandwin

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Germany's largest privately owned sports betting agency betandwin is the 1.Bundesliga club newest betting partner, having signed a contract with the club through 2009 with an option to extend.

Under the terms of the long-term sponsoring contract, betandwin will have a large-scale advertising presence at the SIGNAL IDUNA PARK as the club’s official bets partner, starting immediately. Various promotions with the club and its players, along with far-reaching print, radio and online integrations, round out the partnership package.

Marcus Meyer, Director betandwin e.K.: "As a Premium Sponsor of Werder Bremen and the 1. FC Köln, and having acquired the international marketing rights to the Bundesliga, the new Champion partnership with Borussia Dortmund is another important element in our Bundesliga sponsorship portfolio. betandwin will definitely come up with some ideas, especially for Dortmund's enthusiastic audiences."

Hans-Joachim Watzke, Chairman of the Borussia Dortmund management board, said: "We consider ourselves lucky to have won betandwin as a new Champion Partner. This dynamic, successful company is an excellent match for the BVB and for our young and viable team. We look forward to our new partner and their presence at the SIGNAL IDUNA PARK.

The deal was brokered by the Hamburg-based sports marketing agency SPORTFIVE, the club’s marketing arm.