Everton extends Chang Beer sponsorship deal

English Everton and the Thai-based Chang Beer struck a second sponsorship deal, this one valued at GBP 8 million over three years. The current deal, believed to be worth GBP 4.5 million, expires at the end of the season.

As part of the deal, the club will set up the Chang-Everton Football Academy, which will be located at the ThaiBev Football Centre in Thailand.

“We are absolutely delighted to be able to capitalise and build upon our existing relationship with Chang. The scale of this new deal reflects Everton's success on and off the field in recent years and also represents Chang's faith in the Everton name. “The strength and quality of our partnership, as shown by a nomination in the prestigious Hollis Sponsorship Awards in 2006, is of great value to us as a Club. Indeed, the strong understanding we have forged with our friends at Chang is mutually beneficial and we will continue to work together to ensure we remain one of the Premier League's finest partnerships,” The club's CEO Keith Wyness said

Somchai Suttikulpanich, on behalf of Chang Beer said: “The close co-operation between Thai Beverage Marketing Co Ltd and Everton FC in the past four years going on fifth year is the basis for the creation of a number of worthwhile projects beneficial to the Thai society as a whole and to the Thai football community in particular that has benefited from the transfer of technical knowledge and international football tactics.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.