Nationwide to help customers sponsor national teams

The Nationwide Building Society announced plans for a new sports sponsorship plan.

The goal of the "Sponsored by You" campaign is to give Nationwide customers access to the organisation's sponsorships of the England, Scotland, Northern Ireland and Wales national football teams. The plan is to launch the initiative at the end of May.

Nationwide customers can have their names on perimeter advertising boards at major international matches, inclusion within Nationwide football TV adverts and access to Nationwide's ticket allocation for matches played by the home international sides.

Nationwide customers also can have their company's name appear on match programme adverts, have their child lead out the team for a match, attend team training sessions, meet the players and management and receive exclusive signed merchandise items.

"Our mutual status means we are owned by our customers," said Peter Gandolfi, head of brand strategy at Nationwide. "It therefore made perfect sense for us to develop our sponsorship programme in a way that totally involves our customers and enables them to share the benefits we receive from our strong association with the national sport."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.