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Walkers to sponsor Wembley stadium
England - 19 June, 2006
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Walkers will be the sixth sponsor of the new GBP 450 million Wembley Stadium.
The brand joins Betfred and Npower in signing a four-year official supplier contract estimated to be worth about GBP 2 million.
Wembley is seeking 10 official suppliers on the tier beneath four founding partner sponsors. Carlsberg, Microsoft and Umbro have filled three slots. The cost of the founding partner sponsorship package is GBP 1 million-GBP 1.5 million a year.
Walkers' contract includes providing vending machines to the venue, while giving the brand the right to use official Wembley trademarks and corporate hospitality opportunities.
The tie-in with Wembley is not Walkers first push into football stadium sponsorship, as it holds the naming rights to the Walkers Bowl, home of Coca-Cola Championship club Leicester City.
The brand joins Betfred and Npower in signing a four-year official supplier contract estimated to be worth about GBP 2 million.
Wembley is seeking 10 official suppliers on the tier beneath four founding partner sponsors. Carlsberg, Microsoft and Umbro have filled three slots. The cost of the founding partner sponsorship package is GBP 1 million-GBP 1.5 million a year.
Walkers' contract includes providing vending machines to the venue, while giving the brand the right to use official Wembley trademarks and corporate hospitality opportunities.
The tie-in with Wembley is not Walkers first push into football stadium sponsorship, as it holds the naming rights to the Walkers Bowl, home of Coca-Cola Championship club Leicester City.
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