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Techniker Krankenkasse (TK), a German health insurance company, and German Hamburg SV have joined forces for the future: from the beginning of the 2008/2009 season, TK will be the club’s new health partner.
The partnership, which has initially been signed for the next two seasons, brings together two historic 'Hamburg ships', established in 1884 and 1887 respectively. As part of the cooperation, Techniker Krankenkasse will also support HSV’s football school.
"Together with HSV, we will strive to focus more public attention on the topic of health. To this end, we have a number of fun promotions planned at the HSH Nordbank Arena to communicate the how's and why' of a healthy lifestyle to fans," explains Professor Dr. Norbert Klusen, chairman of the TK management board. "One of our primary concerns is health education for little players."
"Techniker Krankenkasse gives us a distinguished new partner for the upcoming season," commented Katja Kraus, a member of the Hamburger SV management board. "We are especially pleased about their support of the HSV football school, where health consciousness is of enormous importance."
Hendrik Schiphorst, head of the SPORTFIVE team in charge of marketing the club, adds: "All of us feel good whenever HSV are successful. Above and beyond one's love for the club, of course it is important for everyone to be and stay healthy themselves. With Techniker Krankenkasse, HSV's new health partner, the health of everyone involved is in renowned and excellent hands."
The partnership, which has initially been signed for the next two seasons, brings together two historic 'Hamburg ships', established in 1884 and 1887 respectively. As part of the cooperation, Techniker Krankenkasse will also support HSV’s football school.
"Together with HSV, we will strive to focus more public attention on the topic of health. To this end, we have a number of fun promotions planned at the HSH Nordbank Arena to communicate the how's and why' of a healthy lifestyle to fans," explains Professor Dr. Norbert Klusen, chairman of the TK management board. "One of our primary concerns is health education for little players."
"Techniker Krankenkasse gives us a distinguished new partner for the upcoming season," commented Katja Kraus, a member of the Hamburger SV management board. "We are especially pleased about their support of the HSV football school, where health consciousness is of enormous importance."
Hendrik Schiphorst, head of the SPORTFIVE team in charge of marketing the club, adds: "All of us feel good whenever HSV are successful. Above and beyond one's love for the club, of course it is important for everyone to be and stay healthy themselves. With Techniker Krankenkasse, HSV's new health partner, the health of everyone involved is in renowned and excellent hands."
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