Juventus in a deal with Bank Populare Italiana

The Serie A club signed a five-year partnership deal, worth EU12m, with the bank. The bank will provide the club with banking services including support for looking after the accounts of players, technical staff and directors. The club will display the bank’s name in and around the stadium, on the backdrop whenever there are interviews with club officials or players and in the club’s magazine and in other promotional material. There will also be a number of co-marketing initiatives aimed at the club’s extensive fan base throughout the country. Banca Populare Italiana has over 1,000 branches across Italy and is the seventh largest bank the country in terms of assets.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.