Philips joins FIFA World Cup 2006 partners

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Philips and FIFA announced jointly that Philips would be the Official Partner of the 2006 FIFA World Cup to be held in Germany. This would be Philips sixth sponsorship of the FIFA World Cup. As part of the agreement, Philips will have exclusive sponsorship rights to the Consumer Electronics (CE) category of the FIFA World Cup for the first time.

Philips plans to add to the excitement to the FIFA World Cup by rolling out interesting promotional offerings during various festivals across cities that are passionate about soccer

During the 2006 FIFA World Cup all Media Centers will be equipped with Philips Flat TVs, a total of 5,500, to power the behind-the-scenes action of the FIFA World Cup, adds the release.